outside digital
fashion
It’s never been about making something pretty or digestible. We are driven by the desire to wear and create something that feels unrefined – something that isn’t smoothed over for mass appeal. Born from a deep-seated creative impulse that demands expression, we find liberation in embracing the imperfect.
In many ways, we approach our creations like the first take of a music track, that initial burst of energy that feels authentic and alive. The process is an exploration of the rhythm. We let spontaneity guide us, drawing from the world around us – things we see, sounds we hear, textures we touch. It’s a constant study of restraint and release.
There’s power in letting things remain raw – not because they’re incomplete, but because they’ve already communicated what they needed to say. Sometimes it’s the smallest spark – a fleeting image, a lyric from a song – that ignites a creative direction.
garment
is a blank canvas
We treat each garment individually. Any embellishments or textures are handcrafted, resulting in each piece being unique. Our dyeing treatment follows strict protocols. We use non-toxic, water-based paints. The fabric is selected for its durability, weight, and composition. Synthetic blends are incorporated where functionality demands it, enhancing flexibility and resistance.
It’s a lab, but not a sterile one. There’s control, there’s testing, but there’s also room for the unexpected. Every stitch, cut, and dye is a mix of data, experimentation, and whatever happens isn’t always predictable.
We’re constantly evolving, never locked into one idea or style. Growth is inherent in our process – we’re learning, unlearning, and reshaping our perspectives. We embrace honesty in our work, which sometimes means leaving things distorted. It feels right. It’s about staying open, letting the flow happen naturally. There’s no need for overthinking, no need for constant revision. No second-guessing, no endless tweaking. Just letting it breathe.
What we create means something to us. Once it's out there, it moves beyond. You join along the journey, tuning into frequency we’ve created.